Have you ever purchased something that needed to be assembled, such as a piece of furniture? How about something that needed to be installed or set up, such as a TV or DVD player? Most likely you have.
After making your exciting new purchase, the first thing you probably did after opening the box was to look for the instructions. How quickly did your excitement turn to disappointment after finding them and determining they were confusing and made no sense? Did you think about returning your new purchase? Did you call technical support? Regardless of how you decided to handle the situation, you were probably left with a poor opinion of the manufacturer of the product, and maybe even the retailer where you purchased it. Thus, the importance of having good content!
Many businesses do not realize the effect that poor content, including product documentation, can have on them. If businesses decide that content is not a priority, it can affect future product sales, which in turn affects profits. It can also make for a very busy technical support department spending their time with upset and frustrated customers. If you’re not sure about the quality of your content, try testing it out with some employees to get their thoughts on it, or show it to some friends or family members to get their feedback. If the decision is made that the content could use some improvement, consider hiring someone with a background in technical writing, such as Virtual Content Specialists, to develop your content. We have much experience creating product documentation, including effective installation and user guides, for numerous types of products.
By making content a priority in your business, you will soon see what a difference good content can make in the overall quality of your products and customer satisfaction!